Upside Downloads Debuts With iSlinky

New Branded Entertainment Company Brings Classic Novelty Toy Into the 21st Century

NEW YORK–(BUSINESS WIRE)– CRee8 Productions has launched a new Digital Content and Mobile Media division called Upside Downloads. Emmy-nominated producer and former Madison Avenue executive Cory Rosenberg began Upside Downloads “to bring branded entertainment into the 21st century and beyond.” The first entry into mobile entertainment is the iSlinky App, now available for iPhones and iPod Touch on the iTunes App store for just $.99! “I think you’ll find it’s a fun conversation piece that will bring back some fond childhood memories,” said Rosenberg. Who doesn’t remember the classic jingle:

It’s Slinky, it’s Slinky,For fun it’s a wonderful toy!It’s Slinky, it’s Slinky,It’s fun for a girl and a boy! Based on the classic Slinky toy, recently featured as one of Oprah’s “Favorite Things,” iSlinky version 1.0, reintroduces people to the Slinky fun of yesteryear. It features the sights and sounds of the actual Slinky so familiar throughout childhood, including the original Slinky jingle and full length versions of the classic TV commercials. Today’s young people will be introduced to the product that has entertained kids and teens for generations.