David Cassidy on the Web
Press Release - Rio Hotel & Casino
November 30, 2000
Harrah's Entertainment/Rio Hotel And David Cassidy Announce New Chapter In Relationship At The Copa To Play Final Performance On Jan 21st 2001! (Dark dates are also December 11-25 - the show will close for Christmas).
(LAS VEGAS) - The Rio All-Suite Hotel & Casino/Harrah's Entertainment Inc. is pleased to announce an evolution in its relationship with one of the brightest stars in Las Vegas today - David Cassidy. Generated by the success of "At The Copa" and David's concert performances at other Harrah's properties, in Atlantic City and Laughlin, (Nev.), Cassidy and Harrah's Entertainment will enter a new level of their relationship, focused on leveraging the entertainer's talents throughout the Harrah's brand, at many of Harrah's 21 U.S. properties.
This will also offer Cassidy the opportunity to pursue a number of other entertainment opportunities and allow him to spend more time with his family, after working six days a week for several years. "I so enjoyed my performances in Atlantic City and Laughlin (Nev.) and right now, more than ever before, I have the opportunity to begin work on many outside projects," Cassidy said. "I went to Harrah's with the idea of growing our relationship to the next level, reaching out to their customers across the country while creating freedom for myself to pursue other projects and, most importantly, spend more time with my family." As part of the new relationship, Cassidy has committed to perform Thanksgiving weekend 2001 in the Rio's new Samba Theatre. In lieu of the new relationship's appearance obligations, "At The Copa" will offer its final performance on January 21st 2001.
"David has demonstrated a tremendously loyal following," Rio President Jay Sevigny said. "With his overwhelming responses from audiences in our other markets as well, we immediately recognized the huge potential to grow his value for the Harrah's brand on a much larger scale, to include all 21 properties and outreach to the entire Harrah's customer base. So when David came to us with his idea, to perform in concert throughout the country, we felt it to be a natural and smart progression for the relationship."
