David Cassidy on the Web
that 70s show
January 8, 2009
Time Life's Blog
www.therewindblog.com
On September 25, 1970, the world was introduced to Keith Partridge and his all singing family. Nearly 40 years have passed since David Cassidy stepped on stage and into our homes. Shortly after their television debut, David and The Partridge Family secured a #1 single on the Billboard Hot 100 chart in 1971.
In honor of that iconic hit song, Time Life have partnered with Billboard magazine to celebrate a decade of #1 hits. You see, at Time Life HQ lots of us sit around, drink coffee, eat donuts and throw ideas around - and sometime donuts, too, depending on how bad the idea is - in order to come up with fabulous products for music fans around the world to enjoy.
One day, while sitting around the conference table, a couple of use realized we never put together a giant set featuring only #1 hits. It's one of the few concepts that has never been done. Working with Billboard was a natural decision since they've been charting the hits of the rock n' roll era since 1955. After all, they are THE authority on #1 hits.
So, we made some calls. And before you know it, we struck a deal with the fine folks at Billboard magazine. Then we had to figure out which decade we would focus on. We threw some little pieces of paper in a hat and out came the 1970s! The more difficult task was figuring out who would be the perfect spokesperson for the decade that gave us Watergate, disco, "Welcome Back, Kotter", ABBA, avacado colored kitchen appliances, wood paneling and bell bottoms.
After much consideration, extensive research and numerous man-on-the-street interviews, we determined David Cassidy was exactly the right host to represent the music of the 1970s in one of our award winning infomercials.
So, catch David Cassidy, along with his co-host, Erica Shaffer, as they present "Billboard #1 Hits Of The 70s". The infomercial will launch on all fine television networks on February 3. Don't miss it! More about this exciting project to follow.....
