David Cassidy on the Web
Ratings: ABC Family's 'Ruby & The Rockits' Solid In Debut
July 22, 2009
ABC Family comedy draws 654,000 P18-49
By Alex Weprin
Broadcasting & Cable
http://www.broadcastingcable.com
The series premiere of ABC Family's Ruby & The Rockits performed well enough for the cable network, drawing 654,000 P18-49 and 1.6 million total viewers. Those numbers make it the second best comedy launch in net history, trailing only the recently launched 10 Things I Hate About You in the demo and 2003's Roommates in total viewers.
Ruby actually improved on its 10 Things lead-in by 6% in P18-49.
Meanwhile, 10 Things posted double digit growth over last week's installment, including a 22% boost in 18-49s to 616,000 and 45% in total viewers to 1.6 million.
